Why we love omnichannel (and you should too!)

The ability to offer a seamless experience across chat, phone, email and social media is essential to meet customers' ever-increasing expectations. Customers appreciate being able to start a conversation on one channel and end it on another, depending on their preferences and needs at the time.

An omnichannel approach guarantees customers the best service at all times, giving them full control over how they wish to be served.